Ad Specs

Ad Guidelines

• Ad unit content must be clearly distinguished from normal webpage content (ad must have clearly defined borders and not be confused with normal page content).

• Ads cannot pose as system warnings or be construed as Windows or Mac dialog boxes.

• Ads may not demonstrate an effect that mirrors the user’s mouse cursor without the active participation of the user.

• Audio must be off by default and may only turn on if the user clicks a control labeled for this purpose.

• Ads are not allowed to contain rapidly moving, flashing or shaking animations of any graphic, text or background that is considered to be disruptive to the user.

• All ads are subject to review.

» Pixel Policy & Guidelines | PDF

» Creative Specs | PDF

+ UNIVERSAL
  • Universal
  • File Type
  • Max Initial File Load Size
  • Host-Initiated (Polite) Sub-Load
  • Max Frame Rate
  • Max Animation Length
  • 300×250
  • GIF, JPG, PNG, SWF, HTML
  • 200 KB
  • Not allowed for this unit
  • 24 fps
  • 15 sec
  • 300×600
  • GIF, JPG, PNG, SWF, HTML
  • 200 KB
  • Not allowed for this unit
  • 24 fps
  • 15 sec
  • 728×90
  • GIF, JPG, PNG, SWF, HTML
  • 200 KB
  • Not allowed for this unit
  • 24 fps
  • 15 sec

*Flash units are no longer accepted.

+ RICH MEDIA
  • RICH MEDIA
  • Max Initial File Load Size
  • Host-Initiated (Polite) Sub-Load
  • Animation/Video Guidelines
    (In-Banner Video)

     
  • Accepted Video File Formats

  •  Additional File Size
     
  • 300×250
  • 200 KB
  • 100 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • MP4, M4V, OGG, WMV, MOV
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)
  • 300×600
  • 200 KB
  • 100 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • MP4, M4V, OGG, WMV, MOV
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)
  • 728×90
  • 200 KB
  • 100 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • MP4, M4V, OGG, WMV, MOV
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)

*Mobile rich media creatives must be approved. Please contact your account manager for more information.

+ EXPANDABLES
  • EXPANDABLES
  • Max Expanded Dimensions
    (must be user-initiated)
  • Max Initial File Load Size
  • Host-Initiated (Polite) Sub-Load
  • Animation/Video Guidelines
    (In-Banner Video)

     

  •  Additional File Size
     
  • 300×250
  • 600×250
     
  • 200 KB
  • 300 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)
  • 300×600
  • 600×600
     
  • 200 KB
  • 300 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)
  • 728×90
  • 728×315
     
  • 200 KB
  • 300 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)

*Expandable creatives must be approved. Please contact your account manager for more information.

+ RISING STARS
  • RISING STARS

  •  Initial Dimensions
     
  • Max Expanded Dimensions
     
  • Max Initial File Load Size
  • Host-Initiated (Polite) Sub-Load
  • Animation/Video Guidelines
    (In-Banner Video)

     

  •  Additional File Size
     
  • Style Guides
  • FILMSTRIP
  • 300×600
    viewable with scrolling ad
    size of 300×3000
  • Expansion not allowed
    for this unit
  • 200 KB
  • 300 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)
  • Filmstrip Style Guide | PDF
  • PORTRAIT
  • 300×1050
    divided into 3 segments
     
  • Up to 580×460 depending on module
  • 200 KB
  • 350 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)
  • Portrait Style Guide | PDF
  • SIDEKICK
  • 300×250
    300×600
     970×250
  • 850×500
     (optional 970×550)
  • 200 KB
  • 300 KB
  • Min 24 fps for video
    15 sec max length
    (unlimited user-initiated)
  • 1 MB for host-initiated
    (unlimited file size for
    user-initiated video)
  • Sidekick Style Guide | PDF

*Rising Star creatives must be approved. Please contact your account manager for more information.